For such a pretty, beautifully hued and generally cheerful-looking wine, rosé in South Africa has had a really strained relationship with consumers over the past decade or so. I’m not pointing fingers or laying blame but I suspect we’d all agree that this is largely due to two reasons: sugar and volume. I sincerely mean no offense to any producer but sugary sweet pink wines and pink wines in big boxes have – in the minds of many – set the tone for rosé consumption in SA. OBVIOUSLY not exclusively, but it’s a connotation that has been pretty dominant. Pair that perception with the idea that rosé is for girls, and you’ve essentially shoved your average rosé consumer into a pretty tightly defined box. Today though, I say to you, rejoice! For rosé is riding its own little wave of revolution – and we are all better off for it.