Wine Club for Cool Kids
I am not a fan of the traditional wine club format. I was duped into joining one ages ago – not a wine farm affiliated club, just a general wine-of-the-month type. It was horrific. I could put together a better selection than the ones I received by tossing glue-covered corks at a supermarket wine shelf and taking the first ones they stick to. It’s horrendous and nearly always “good idea, bad execution”. There are many reasons why this is the case, probably mostly because of badly sourced wines or budgetary constraints; if you want to offer people 6 or 12 wines of a certain quality, then there is a certain cost associated. And if you don’t happen to like the selection, you’ve just paid a bundle for a case or two you don’t care for. Thankfully, there are those among us who have wrestled with this problem on behalf everyone who has have suffered through the annoyance of being sold awful wine in bulk. Could it be that Tank & Barrel has managed the impossible? Have they created a cool wine club?
