Established in 1918 as a winemaking co-operative, KWV is a famous and inextricable part of the local wine industry. The company today encompasses a multitude of award-winning wines and brandies. While the iconic Roodeberg may have been the first ‘flagship’ wine, in recent years The Mentors range has taken over that role. These wines strive to be a true expression of terroir, experimenting with different cultivars from different areas and creating a new standard of excellence and consistency.
According to those in the know, premiumisation is not only a thing but a global trend. Brands and services aim to offer a range of products at different price points, often aimed at different consumers. The ever-present lookout for new ways to add more value is everywhere. It’s particularly prevalent in the wine industry, with both large-scale producers and small to medium wineries setting out their offerings with labels like entry-level, premium, reserve etc. Some seem to get it quite wrong at times, asking premium (and above) prices for wines that are mediocre at best. Whether or not premiumisation was a goal in mind during creation of The Mentors range, they’ve very much gotten it right.
In 2006, The Mentors range was created by KWV with the purpose of allowing the winemakers free reign in terms of creativity, experimentation and sourcing the best grapes from the best vineyards. It’s no small task to create wines that are earmarked to be the flagship products for a company such as KWV but the team behind The Mentors have come out swinging and the results are nothing less than spectacular.
If it’s quality you’re concerned with, the production of The Mentors ticks all the boxes one would expect: stringent selection of vineyards and grapes, only the ‘best of the best’ wines get bottled and even then, quantities are limited. If the wines don’t reach the high quality standards, it simply doesn’t get released. For example, The Mentors Grenache Blanc was last released in 2011 and was only given the green light again this year with release of the 2014 vintage. They simply don’t mess about: if it’s not good enough, it’s not going out.
Putting aside the economics of cost, production and any other factors that influence the decision to release a wine or not, I respect the philosophy behind this range immensely and (in my opinion, at least) it pays dividends. I have not yet encountered a wine from the range that I have not enjoyed or adored. A brand offering such consistent quality and innovation is not to be sniffed at. You should rather be sniffing their wines.
I’m not going to say much about the wines because they very much speak for themselves. Also, if I started, this post would become very long, very quickly. I will mention that I was enamoured by the new release Grenache Blanc 2014, citrus and apple notes greet your nose and the wine itself is fresh with a clean but creamy lingering palate. I would not recommend sharing this with anyone – it’s just too good.
So because I love The Mentors and because the good people at KWV love sharing their very best with wine lovers everywhere, I have a mixed case (valued at R1290) of brand new release The Mentors wines to give away. The case consists of the following wines:
Grenache Blanc 2014
Sauvignon Blanc – Elim 2014
Sauvignon Blanc/Semillon 2014
To enter, simply comment below and tell me which great individual (historic figure, musician, artist – either still with us or someone who has already shuffled off this mortal coil) you would want to share a bottle of The Mentors with and why? Be creative, describe how you see it happening in your mind’s eye. Interesting answers may or may not count more than shorter ones. *ahem*
For additional entries, retweet the link to the competition with the #MeetGreatness or use the tweet below:
Winners will be drawn and announced on Monday 13 July.
*** Competition is now closed. Congratulations to Lize Hartley for the winning comment!***